ABOUT us
Identity Entertainment Group
is a next-generation touring and IP development platform reshaping how global electronic music brands scale.
Headquartered in Toronto and Miami, we specialize in artist touring, exclusive brand licensing, and immersive live event IP. From globally recognized festivals to top-tier talent partnerships, we connect high-impact creators with global audiences through strategy, structure, and scale.
We are not traditional promoters. We incubate and operate premium live experiences across key markets—powered by deep expertise in market expansion, talent buying, and end-to-end execution.
As we grow across Canada, the U.S., Europe, and LATAM, Identity serves as a trusted IP operator for artists, institutions, and entertainment groups seeking more than just events—we build cultural assets.
CYRUS FATEMI
founder & ceo
Cyrus Fatemi is a recognized force in global nightlife and live entertainment — known for building immersive festivals, curating large-scale IP, and scaling cultural brands across borders.
As Founder & CEO of Identity Entertainment Group, Cyrus has redefined Toronto’s electronic music landscape and expanded internationally through exclusive partnerships with names like Zamna Festival and Luciano. Under his leadership, Identity has evolved into a next-generation touring and IP platform, with active expansion across Canada, the U.S., and LATAM.
With 15+ years of experience, Cyrus brings a rare blend of creative direction, high-stakes deal-making, and brand development. He’s known for spotting cultural shifts before they go mainstream and translating them into profitable, high-impact experiences.
At his core, Cyrus is a builder — of brands, ecosystems, and legacies. His mission: to elevate the global standard of live entertainment through fearless vision and precision execution.