ABOUT us
Identity Entertainment Group
Headquartered in Toronto and Miami, Identity Entertainment Group is a vertically integrated live entertainment company specializing in large-scale electronic music festivals, artist touring, and event management. With an expanding footprint across North America and beyond, we blend operational excellence with bold creativity to deliver world-class experiences.
Our expertise extends to brand consulting, brand development, market expansion, talent buying, and artist representation & management, making us the premier partner for artists, venues, and brands looking to scale their impact. From curating cutting-edge festivals to building powerful brand identities, we connect audiences with moments that last a lifetime.
CYRUS FATEMI
founder & ceo
Cyrus Fatemi is a recognized entrepreneur and visionary in the global nightlife and live entertainment industry. With over 15 years of experience, he has redefined Toronto’s event scene by curating high-impact festivals and large-scale immersive events that push creative and operational boundaries.
As the driving force behind Zamna Festival Canada, Cyrus has positioned Identity Entertainment Group as a leader in premium live events, bringing world-class talent to new markets and shaping the future of large-scale festivals.
While his list of partners has included the likes of Zamna Group and Get-In, Cyrus has a finger on the pulse of the industry, constantly evolving and expanding the market by anticipating what audiences want before they even know it themselves. His ability to read cultural shifts and deliver groundbreaking experiences has made Identity one of the most forward-thinking companies in the space.
By blending strategic vision with fearless creativity, Cyrus continues to challenge the status quo, elevating nightlife, music, and hospitality on an international scale.